The keynote just ended. An attendee asks if they can share the recording with their colleagues—right then and there.
For most event marketers, the answer is no. With standard turnaround times, edited video content isn’t ready for days or even weeks. Modev discovered there's a better way.
For event marketers like Rachel Keller at Modev, driving attendance, engagement, and ROI is crucial—but increasingly challenging. Traditional event video production methods meant waiting weeks for video content—far too late for meaningful audience engagement.
Keller described it bluntly:
“Usually it takes about two weeks at least to get our event videos. By that time, everything feels old. If someone wants to share a keynote, we have to tell them ‘Check back in a few weeks.’ It’s not ideal for engagement at all.”
Additionally, Keller emphasized the workload pressure during events, which made real-time video editing impossible for her small team:
“Absolutely not—there’s no time. It’s all hands on deck during events. I'm not just doing marketing; I'm helping operations. Video editing on-site is impossible.”
Modev needed a solution that delivered professional-quality event video content immediately—without adding to their marketing team's workload.
To overcome these challenges, Modev turned to EvoCut’s Same-Day Video Production services. EvoCut provided professionally edited clips and full-length keynote videos delivered in real time—transforming how Modev engaged their audience.
Keller explained the immediate impact:
“Having EvoCut deliver professional video clips during the event was game-changing. Instead of recording on my phone, clips were instantly available—professionally edited, ready to post, and exactly what I needed. It completely took the stress off my job.”
Beyond just delivering video, EvoCut’s service included pre-written titles and captions, further easing the workload:
“I basically didn’t have to do anything except post. Usually, post-event work is as busy as pre-event work. Not having to create titles and captions was amazing. EvoCut knew exactly what we needed without needing constant direction.”
With EvoCut’s remote editing team creating high-quality content in real time, Modev’s marketers could finally focus on their event’s success rather than logistical headaches.
Keller further contrasted EvoCut’s human-edited clips with her experience using AI tools:
“I have used AI tools to try to get video clips and, you know, I love AI, I use it all the time, but I just felt like the quality...it wasn't there. But if I tell a person what I'm looking for, I feel like it's going to be that much better, and I feel like the quality of the clips I got was perfect. It was exactly the type of content I was looking for and exactly what we needed.”
Keller also explained why EvoCut’s professionally-edited hooks were essential to social engagement:
“Having EvoCut clips with a hook at the beginning has been really successful. It's something we do in marketing all the time. Catching someone's attention right away is really important, especially as it's so easy to scroll by. If you don't catch them in the first couple seconds, they're gone.”
Lastly, Keller emphasized the significance of EvoCut’s content quality and speed for Modev’s branding and audience growth:
“I can't imagine having an event without these clips. I can't imagine not having shorts to post. It really gives people FOMO—people see something really good, and video will really touch people's heartstrings more. We're still dripping a lot of that content even after the event is over."
Modev’s experience highlights a critical shift for event marketers: audience expectations around event content have changed dramatically. Today, waiting weeks for professionally-edited videos is no longer sufficient—content must be immediate, engaging, and shareable in real-time to effectively build event momentum.
Human-edited, professionally-crafted video content—particularly short clips with compelling hooks—allows marketers to capitalize on audience excitement immediately. EvoCut’s same-day event video services empower marketers to significantly enhance their brand perception, increase audience engagement, and maximize ROI.
Keller’s experience demonstrates exactly what modern event marketers need: high-quality, human-edited video delivered instantly, taking the heavy lifting off their shoulders and ensuring their events achieve maximum impact.
Deliver immediate, professionally edited event videos and boost your engagement, branding, and event ROI—just like Modev.
Contact EvoCut today and discover how same-day event video production can help your events stand out and drive real results.